Engaging readers with transmedia

I highly recommend taking a look at Guy LeCharles Gonzalez’s article “Futurama” in the September 2010 issue of Writer’s Digest (Inkwell, page 8).  Gonzalez tackles the concept of “transmedia”, which he defines as “a story told across a variety of media.”  He advocates the use of films, apps, webisodes, and spin-off short fiction to extend your storytelling universe and involve your readers directly in world building.  There are a lot of great ideas to consider in this article, and I believe they have the potential to seriously improve the platform and presentation of every writer.